If you were real, I would marry you too...

You WILL be mine (and to thousands out there who foolishly believes in the Starbucks lifestyle)...

This is not instant coffee as you know it. This is rich, flavorful Starbucks® coffee in an instant.

Starbucks has found a way to offer a truly great cup of coffee that you can prepare by just adding water. Other instant coffees taste flat and lifeless. Starbucks VIA™ Ready Brew is different – it’s full-bodied and flavorful, just like the Starbucks® coffee you know and love.

It’s made with the highest-quality, ethically sourced 100% arabica beans. The magic is in a proprietary, all-natural process that we spent years perfecting. We microgrind the coffee in a way that preserves all of their essential oils and flavor. No other coffee company takes this step, and it makes all the difference.

taken directly from Starbucks VIA Ready Brew: http://www.starbucks.com/coffee/c17-instant-coffee.aspx